. They’re reacting to uncertainty. They’re trying to obtain their footing in an area that’s regularly shifting. Harvard Business Review’s transformation analysis emphasizes that “quite possibly the most effective transformations are those who evolve from systems to ongoing abilities.” These 4 styles exist in a quadrant and they differ based https://www.ecom-group.com/2025/11/14/business-transformation-in-e-commerce-renovation-vs-innovation/