Impressions track the number of times your post turns up in feeds, while reach counts the number of unique customers. For example, if your blog post has 1,000 perceptions yet a reach of 400, it implies some viewers saw it more than once [3] [2] While Reach represents the variety https://marcorvwtp.glifeblog.com/34222757/get-to-vs-impacts-why-they-matter-by-platform