This technology enables advertisers to target audiences more precisely and with greater relevance, enhancing the likelihood of ad engagement. RTB ecosystem consists of several types of parties that typically participate in the RTB process (see Figure 1): A demand-side platform (DSP) is an advertising technology platform that allows advertisers and https://rtbreal-timebidding36543.targetblogs.com/28639888/nicht-bekannt-fragen-Über-digitale-werbung